HELMSIE LLC d/b/a Family Matters with Jonie and d/b/a Jonie Helms Coaching (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

HELMSIE LLC is the entity responsible for collecting and processing your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access or use our website, landing pages, advertisements, forms, communications, or any services, content, programs, or offerings described in our Terms & Conditions for Website Use, Purchases, and Coaching Services (collectively, the “Services”).

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

This Privacy Policy should be read together with our Terms & Conditions for Website Use, Purchases, and Coaching Services (“T&Cs”).

Information We Collect

We may collect personal information that you voluntarily provide, including:

• your name;
• email address;
• phone number, if you provide it;
• payment-related information, if you make a purchase;
• scheduling information, if you schedule a call or session;
• information submitted through contact forms, landing page forms, newsletter sign-ups, applications, questionnaires, intake forms, coaching communications, or other interactions with the Services; and
• any other information you choose to provide.

This may include information you provide in connection with coaching sessions, email communications, written communications, forms, group participation, purchases, scheduling, or any content you submit through the Services.

We do not actively seek to collect sensitive personal information through public website forms or advertising forms. However, because our Services may involve personal, family, parenting, relationship, emotional, or other sensitive topics, you may choose to share personal or sensitive information in communications, coaching interactions, forms, or through the Services.

Please avoid submitting highly sensitive information through website forms, landing page forms, ad forms, or other non-secure online forms. If you need to share sensitive information, please do so through the communication method we provide or discuss appropriate communication options with us.

We may also automatically collect certain technical and usage information when you visit or interact with our website, landing pages, advertisements, forms, emails, or Services, including:

• IP address;
• browser type;
• device type;
• operating system;
• pages visited;
• links clicked;
• referral source;
• approximate location derived from your IP address;
• general usage data;
• cookie identifiers;
• device identifiers;
• pixel events;
• form interactions;
• email interactions; and
• information about whether you completed a requested action, such as submitting a form, subscribing to emails, scheduling a call, or making a purchase.

You are not required to provide personal information to access public areas of the website. However, certain information, such as your name or email address, may be required to access specific Services, subscribe to communications, schedule calls, submit forms, make purchases, or participate in programs.

Public Sharing and Community Areas

Any information you voluntarily share in public areas of the website or in group settings, including comments, forums, community discussions, live group coaching sessions, recorded group coaching sessions, chats, or other interactive areas, may be visible to others and is shared at your own discretion.

Confidentiality is important to the Company, and we strive to foster a respectful and supportive environment in all group settings. At the same time, group coaching involves participation from multiple individuals, and we cannot guarantee that other participants will maintain confidentiality.

Group coaching sessions may be recorded for training, quality, program delivery, internal review, or future Services, as described in the T&Cs or other written terms provided to you. By participating in recorded sessions, you acknowledge and consent to such recording, unless you notify the Company in advance that you do not consent to being recorded and the Company agrees to accommodate that request.

If recorded group sessions are made available, they will generally be made available only to other participants within the same group, program, or Service, unless otherwise described in the T&Cs, written agreement, or other written terms provided to you.

How We Use Your Information

We may use your information to:

• provide and deliver the Services;
• communicate with you;
• respond to inquiries submitted through our website, landing pages, forms, emails, or advertisements;
• send newsletters, updates, or emails you have opted into;
• schedule calls or sessions;
• process purchases or payments;
• provide customer support;
• personalize or improve your experience;
• improve our website, landing pages, communications, advertising, and Services;
• measure website, landing page, email, and advertising performance;
• understand which advertisements, pages, or forms led to inquiries, sign-ups, purchases, or scheduled calls;
• protect the security and integrity of the Services;
• comply with legal obligations; and
• enforce our T&Cs and other agreements.

We process your information based on your consent, our legitimate business interests, our need to provide the Services, our need to perform or enforce agreements, or as otherwise permitted or required by law.

Email Communications

If you subscribe to our email list, request information, submit a form, schedule a call, make a purchase, or otherwise communicate with us, your email address and related information may be stored and processed through a third-party email service provider, customer communication tool, scheduling tool, form tool, or similar platform.

We may use your email to:

• send the content you requested;
• respond to your inquiry;
• provide newsletters or updates;
• send information about Services you requested or inquired about;
• provide scheduling, payment, or administrative communications;
• send coaching-related communications; and
• send marketing communications where permitted.

You may unsubscribe from marketing emails at any time using the unsubscribe link provided in our emails. You may still receive non-marketing communications related to Services you requested, purchases, scheduling, payment, legal notices, or other administrative matters.

Sharing of Information

We do not sell your personal information for money.

We may disclose personal information to trusted third-party service providers and vendors who assist in operating our website, landing pages, communications, advertising, analytics, payment processing, scheduling, email marketing, forms, customer support, or delivery of Services.

These providers may include:

• email marketing platforms;
• website hosting providers;
• landing page providers;
• form providers;
• scheduling tools;
• payment processors;
• analytics providers;
• advertising platforms;
• customer communication tools;
• cloud storage or document tools;
• professional advisors, such as attorneys, accountants, bookkeepers, or consultants; and
• other vendors who help us operate our business and provide the Services.

These providers are given access only to the information reasonably necessary to perform their functions and are expected to maintain appropriate security measures.

We may also disclose your information if required to do so by law, or if we believe such action is necessary to:

• comply with a legal obligation;
• protect and defend the rights, safety, or property of the Company;
• prevent or investigate potential wrongdoing;
• protect the safety of users, clients, participants, or the public;
• enforce our T&Cs or other agreements; or
• respond to lawful requests from courts, law enforcement, regulators, or government authorities.

In the event of a merger, sale, restructuring, transfer, financing, acquisition, dissolution, or other business transaction involving the Company, your information may be transferred as part of that transaction.

Cookies and Tracking Technologies

Our website and landing pages may use cookies, pixels, tags, scripts, software development kits, and similar tracking technologies to operate the website, improve your browsing experience, understand how visitors use the website, remember preferences, measure marketing performance, and support advertising and retargeting.

Cookies are small data files stored on your device. Pixels and similar technologies may allow us or third-party platforms to understand whether you visited a page, clicked an advertisement, submitted a form, scheduled a call, subscribed to emails, made a purchase, or took another action.

You can disable or limit cookies through your browser settings. You may also be able to manage cookie preferences through tools provided on our website, if available. Disabling cookies may affect the functionality of the website or limit our ability to measure advertising performance.

Analytics, Advertising, and Retargeting

We may use third-party analytics and advertising tools, including Google Analytics, Google Ads, Meta/Facebook and Instagram advertising tools, and similar platforms.

These tools may use cookies, pixels, tags, scripts, or similar technologies to collect information about your interactions with our website, landing pages, advertisements, forms, and emails.

These tools may help us:

• understand website and landing page traffic;
• measure the effectiveness of advertising campaigns;
• understand which advertisements, pages, or forms led to inquiries, sign-ups, purchases, or scheduled calls;
• show advertisements to people who have visited our website or landing pages;
• create or use audiences for advertising, such as retargeting audiences, custom audiences, or similar/lookalike audiences where permitted by the advertising platform and applicable law; and
• avoid showing irrelevant or repeated advertisements where possible.

The information collected may include IP address, browser type, device information, pages visited, referral source, approximate location, cookie identifiers, device identifiers, pixel events, form interactions, and other usage or interaction information.

We do not provide advertising platforms with coaching-session notes, private coaching communications, intake responses, or the content of confidential coaching conversations for advertising purposes. However, advertising and analytics platforms may collect information about your interactions with our website, landing pages, advertisements, forms, or emails through their own technologies.

Third-party platforms may use the information they collect according to their own privacy policies, terms, and settings. We do not control all uses of information by these third parties. You should review their privacy policies and advertising settings for more information.

You may manage advertising preferences through tools such as Google Ad Settings, Meta/Facebook Ad Preferences, browser cookie settings, and any cookie controls available on our website.

Sensitive Information and Advertising

We do not intentionally use the content of private coaching communications, coaching-session notes, intake responses, or confidential coaching interactions to create advertising audiences or target advertisements.

You should understand, however, that if you visit our website or landing pages, click an advertisement, submit a form, schedule a call, subscribe to emails, or otherwise interact with online tools, certain technical and interaction information may be collected by us or by third-party analytics and advertising platforms as described in this Privacy Policy.

Please avoid submitting highly sensitive information through website forms, landing page forms, ad forms, or other non-secure online forms. If you need to share sensitive information, please do so through the communication method we provide or discuss appropriate communication options with us.

Lead Forms and Advertising Platforms

If you submit information through a lead form, contact form, scheduling form, or similar form hosted by an advertising platform or third-party service, the information you provide may be collected by both the Company and the platform or service that hosts the form.

That platform or service may process your information according to its own privacy policy, terms, and settings.

We use information submitted through lead forms to respond to your inquiry, provide requested information, communicate with you, schedule calls, and offer Services that may be relevant to your request.

Payment Information

If you make a purchase, your payment information may be collected and processed by a third-party payment processor. The Company does not intentionally store full credit card numbers or complete payment account information.

Payment processors may collect and process payment details according to their own privacy policies, terms, and security practices.

We may receive limited payment-related information, such as your name, email address, billing information, transaction amount, transaction date, payment status, and partial payment method details, as needed to process transactions, maintain records, provide Services, and comply with legal or accounting obligations.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including business, legal, accounting, tax, operational, recordkeeping, dispute-resolution, and safety-related requirements, unless a longer retention period is required or permitted by law.

The length of time we retain information may vary depending on the type of information, the purpose for which it was collected, whether you continue to use the Services, whether we need the information to comply with legal obligations, and whether retention is necessary to protect our rights or resolve disputes.

Data Security

We take reasonable steps to protect your personal information.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

In the event of a data breach affecting your personal information, we will notify you and any applicable authorities as required by law.

Your Rights

Depending on applicable law, you may have the right to:

• request access to personal information we maintain about you;
• request correction of inaccurate personal information;
• request deletion of personal information, subject to legal, contractual, operational, safety, recordkeeping, and other exceptions;
• unsubscribe from marketing emails;
• opt out of certain advertising cookies or targeted advertising where available; and
• exercise any other privacy rights available under applicable law.

We may require you to verify your identity before responding to a privacy request.

To make a request, contact us at: coachwithjonie [at] gmail [dot] com

California Privacy Rights

Depending on where you live and whether applicable privacy laws apply to the Company, you may have certain privacy rights regarding your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of certain uses of personal information for targeted advertising or cross-context behavioral advertising.

If you would like to make a privacy request, contact us at: coachwithjonie [at] gmail [dot] com

We may need to verify your identity before responding to your request.

We do not discriminate against individuals for exercising privacy rights available under applicable law.

Third-Party Links and Services

Our website, landing pages, emails, advertisements, or Services may link to or use third-party websites, platforms, tools, forms, scheduling systems, payment processors, analytics tools, advertising platforms, or other services.

We are not responsible for the privacy practices, policies, terms, security, or data handling of third-party websites, platforms, tools, or services. You are encouraged to review their privacy policies separately.

International Users

If you access the Services from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

Children’s Privacy

Our website and Services are not intended for individuals under the age of eighteen (18). We do not knowingly collect personal information from children.

If we become aware that we have collected personal information from an individual under eighteen (18), we will take reasonable steps to delete that information, unless retention is required or permitted by law.

Changes to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated effective date. Your continued use of the Services after such changes constitutes your acceptance of the updated policy.

Contact

If you have any questions about this Privacy Policy or would like to make a privacy request, contact us at:

coachwithjonie [at] gmail [dot] com

Policy last updated and effective date: May 18, 2026